What will you drink?

Experts say we want something healthy.

Amplify’d from www.altmeds.com

Marketing pros say people want healthy beverages

According to the “Beverage Trends: Culinary Trend Mapping Report” from the San Francisco-based Center for Culinary Development and Rockville, Md.-based Packaged Facts, the sweet spot in the U.S. beverage market, long dominated by a handful of major brand lines, is shifting to niche products that target a diverse set of consumer needs driven by healthy attributes. Grocers should take note of several trends from the report, including the rise of retro beverages inspired by trendy cocktails making a comeback, as well as handcrafted, artisan beverages. Another focus for consumers will be health — Packaged Facts refers to the trend as Holistic Wellness. These drink formulations draw on centuries of ancient wisdom, often based in Asia. Think kombucha, ayurvedic and aloe-based beverages, all of which promise functional health benefits of one kind or other. Read more at www.altmeds.com

 

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